Faculty-led study tour programs ADVERTISING & PUBLIC RELATIONS

SINGAPORE – ADs

Overview

The Advertising & Public Relations study tour provides students with an opportunity to undertake a broad study of the public relations environment within Singapore. Students will have the opportunity to engage with universities and academics, industry company visits, government agencies and visiting unique cultural attractions.

Recommended List of Companies to Visit

1

Baldwin Boyle Shand

One of Southeast Asia’s oldest independent communications agencies.

2

FleishmanHillard

Is a global PR & digital marketing agency focusing on crisis communications and brand marketing.

3

Porter Novelli

Operates as a public relations company providing voice and communication platforms and marketing solutions.

5

Channel News Asia

Is an English-language news channel. It broadcasts free-to-air domestically and as a subscription network to 29 territories across Asia.

6

Mediacorp

Provides multimedia services spanning television, radio, newspapers, magazines, movies and digital services.

6

The Hoffman Agency

Is a global public relations firm and integrated marketing communications company.

7

Hill and Knowlton

Is a global public relations consulting company.

8

Happy Marketer

Is a leading integrated digital marketing consulting firm.

9

Actmedia Singapore

Is a leading in-store media and marketing services provider.

RECOMMENDED HIGHER LEARNING INSTITUTIONS TO EXCHANGE

National University of Singapore | Nanyang Technological University
Singapore Management University | Singapore University of Social Science
Singapore Institute of Management

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Destination Highlights

Universal Studio

Southeast Asia first Hollywood theme park, Universal Studios Singapore, features an enticing selection of attractions, rides and entertainment.

Palate Sensations Cooking Class

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Palate Sensations offer participants an opportunity to experience the diverse multiculturalism of Singaporean food. Choose traditional Singaporean dishes such as chicken rice, laksa, sambal squid and kangkong.

National Gallery

The gallery showcases more then 8000 pieces from Singapore’s national collection, making it one of world’s largest and most invaluable public collections of Singapore and Southeast Asian modern art from the 19th century to the present day.

Interested in learning more?

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